Create Internal Flyers with Claude Design

Build branded internal communication flyers using AI-powered design tools.

Introduction

30 Second Summary

Every company needs internal flyers for announcements, policy updates, and team events. When you are not a designer, creating something that looks professional and matches your brand can take hours of frustrating trial and error.

In this project, you will use Claude Design to create a polished internal communication flyer from a simple text prompt. You will configure your company's brand system, generate and refine a flyer through conversation, and export it as both PDF and PNG for distribution.

What You'll Build

A professional internal communication flyer created entirely through conversation with Claude Design, exported in both PDF and PNG formats ready to distribute to your team.

By the end of this project, you'll have:

A brand design system configured in Claude Design that automatically applies your company colors, fonts, and style to every project.
A polished internal communication flyer exported as both PDF and PNG, ready to distribute.
A repeatable prompt-based workflow for producing future flyers in minutes instead of hours.
Secret Mission: Create a reusable flyer template system with multiple layout variations for different types of internal communications.

Are there any prerequisites?

You need a Claude Team or Enterprise subscription with Claude Design enabled, your company brand assets (logo, colors, fonts, and example flyers), and Microsoft PowerPoint installed on your computer.

Access Claude Design and Prepare Your Brand Assets

Claude Design is a visual design workspace built into Claude. It lets you create professional designs through conversation, without needing any design expertise.

In this step, you'll open the Claude Design workspace and confirm your brand assets are ready to upload.

In this step, get ready to:

Open Claude Design in your browser.
Confirm your brand assets are organized and ready for upload.

Open Claude Design

Claude Design is a dedicated visual design environment, separate from the regular Claude chat interface. It includes tools for brand systems, inline editing, and multiple export formats.

Open your web browser.
Navigate to claude.ai/design in the address bar.
Sign in with your Claude Team or Enterprise account if prompted.

You should see the Claude Design workspace load. It looks different from the regular Claude chat, with a design-focused layout.

Don't see Claude Design?

If you are redirected to the regular Claude chat or see an access error, your organization admin may not have enabled Claude Design yet. Enterprise accounts have Claude Design turned off by default.

Ask your admin to enable Claude Design in Organization settings.

Help me get access to Claude Design on my Enterprise account.

Confirm your brand assets are ready

Claude Design works best when you give it real brand materials to reference. Before starting your first project, confirm your brand assets folder has everything Claude needs.

Check the brand assets folder on your desktop and confirm it contains:

Your company logo (PNG or SVG format).
Brand color references (hex codes, or a document/image showing your brand colors).
Font names or font files.
1-2 example flyers that your team has previously created (these serve as style references).

Why do example flyers matter?

Example flyers give Claude a concrete visual reference for your company's style. Claude analyzes the layout patterns, spacing, and tone from these examples to build a design system that matches your existing brand.

Verify your workspace is ready

Switch back to your browser tab with Claude Design open at claude.ai/design.
Confirm you can see the Claude Design workspace and are ready to start a new project.

Your workspace is open and your brand assets are ready. Next, you'll upload everything to Claude Design and build a reusable brand system that applies your visual identity automatically.

Build Your Brand System

Your brand assets are gathered and Claude Design is open. Now it is time to teach Claude what your company looks like.

A brand system is a set of rules that define your company's visual identity: colors, fonts, and layout patterns. Once Claude Design has your brand system configured, it automatically applies these rules to every project you create. This means you never have to manually set colors or fonts again.

In this step, get ready to:

Upload your brand assets and describe your brand to Claude.
Review and refine the generated design system.
Approve the brand system so it auto-applies to future projects.

Start the brand onboarding

Claude Design's onboarding process reads your uploaded files and builds a complete design system from them. The more assets you provide, the more accurate the result.

Begin a new project in Claude Design.
When prompted, upload your brand assets from the folder on your desktop: your company logo, color references, font names, and 1-2 example flyers.
Claude will read your assets and build a design system for your team. This includes a color palette extracted from your materials, typography settings matching your fonts, and component styles based on your example flyers.

What is a design system?

A design system is a collection of reusable visual rules. Think of it like a style guide that Claude follows automatically. Instead of specifying "use dark blue for headings" every time, Claude already knows your rules and applies them to everything it creates.

After uploading, describe your brand to Claude in natural language. For example, type something like:

Our brand uses dark blue (#003366) and orange (#FF6600) as primary colors, with Arial as the main font. The tone is professional but friendly.

Be specific with your description

Include hex codes if you have them. Mention which color is for headings versus accents. Name the exact font your company uses. The more detail you give Claude here, the fewer corrections you will need later.

Wait for Claude to process your assets. This takes a few seconds.

Review and approve your design system

Claude presents the generated design system for your review. This is your chance to catch any mismatches before the system locks in.

Look at the color palette Claude has extracted. Check that each color matches your company's branding.
Review the typography settings. Confirm Claude is using the correct font name and weight.
Check the layout patterns derived from your example flyers. These determine how Claude structures content in future projects.

What if the colors or fonts are wrong?

Tell Claude directly in natural language. For example: "The blue should be darker" or "We use Calibri, not Arial." Claude will update the design system immediately based on your feedback.

You can go back and forth as many times as needed. The system is not final until you approve it.

Once everything looks correct, approve the design system. Every project you create after this will automatically use these brand settings.

Why does a one-time setup matter so much?

This brand system persists across all future Claude Design projects. The next time you create a flyer, presentation, or one-pager, Claude already knows your colors, fonts, and style. You skip the setup entirely and go straight to content.

Confirm your brand system is active

Verify that your design system shows your company's primary colors (for example, dark blue and orange if those are your brand colors).
Verify that the correct font name appears in the typography settings.
Verify that Claude confirms the design system is ready to apply to new projects.

Claude did not pick up your colors correctly?

If the colors look off, try uploading a clearer reference. A simple image with your brand colors on a white background works better than a complex flyer where colors compete.

You can also type the exact hex codes directly: "Our primary color is #003366 and our accent color is #FF6600."

Still stuck? Help me fix my brand system colors in Claude Design

Your brand system is locked in. From now on, every design Claude creates will automatically look like it came from your company. Next up, you will put this system to work by creating your first flyer from a simple text prompt.

Create Your First Flyer

Your brand system is locked in. Every project you create from now on will automatically carry your company's colors, fonts, and style.

Now for the exciting part: turning a plain text description into a fully designed flyer. You will write a prompt describing what you need, and Claude Design will generate a branded first draft in under two minutes.

In this step, get ready to:

Write a detailed prompt describing your internal communication flyer.
Review Claude's first draft and check that your brand system is applied.
Request layout variations and select the best one as your working version.

Write your flyer prompt

Claude Design works from natural language descriptions. The more specific you are about what your flyer should say and who it is for, the closer the first draft will be to your final version.

In your Claude Design workspace, start a new design project.
Choose the design type that fits your flyer. Options include one-pager, marketing collateral, or poster.
In the prompt field, describe your flyer in plain language. Include: what the flyer announces, who the audience is, key information to display, and any layout preferences.

Here is an example prompt you can adapt for your own flyer:

Create an internal communication flyer for our company announcing a new remote work policy. Include a headline, three key bullet points about the policy changes, the effective date (July 1, 2026), and a contact person for questions. The tone should be professional and welcoming. Size should be A4 portrait.

What makes a good flyer prompt?

Think of your prompt as a brief to a designer. The four ingredients that produce the best results are: the purpose (what is this announcing?), the audience (who reads it?), the content (what specific text, dates, and names should appear?), and the format (size, orientation, tone).

Vague prompts like "make a flyer" produce generic output. Specific prompts with real dates, names, and bullet points produce near-final drafts on the first try.

Review the first draft

Claude generates a first version of your flyer within 30 to 90 seconds. It automatically applies your brand system, so your company colors and fonts appear without any extra work.

Wait for Claude to finish generating your flyer. A progress indicator shows while it works.
Check that your brand colors appear in the design. Look for your primary colors in headings, accents, or background elements.
Confirm your brand font is applied to the text.
Read through the content. Verify that the headline, bullet points, date, and contact information all appear where you expect them.

Why does it already look on-brand?

The brand system you configured in the previous step is doing the heavy lifting. Claude Design reads your stored color palette, typography, and component styles, then applies them to every new project automatically. This is what makes the workflow repeatable for future flyers.

Do not worry about perfecting details right now. The next step focuses entirely on refinement. For now, you just want the right content in roughly the right layout.

Request layout variations

A single draft is a starting point, not a final answer. Asking Claude for alternative layouts helps you discover arrangements you might not have thought of.

In the chat, ask Claude for alternative versions. For example, type: "Show me two more layout options for this flyer" or "Try a version with the headline centered and the bullet points in a side column."
Wait for Claude to generate 2-4 variations. Each uses the same content and brand system but arranges elements differently.
Compare the variations side by side. Look at which layout makes the headline most visible, which arranges the bullet points most clearly, and which feels easiest to read at a glance.
Select the variation closest to what you want by clicking on it. This becomes your working version for the refinement step.

Picking between variations

You do not need to find a perfect match. Pick the layout that gets the overall structure right. Individual elements (spacing, sizing, text placement) are easy to adjust in the next step using inline comments and sliders.

Flyer not matching your brand?

If the generated flyer uses different colors or fonts than your brand system, confirm that you started the project from within the same workspace where you configured your brand. Projects created outside your workspace will not inherit brand settings.

You can also remind Claude directly: "Apply our brand system colors and fonts to this design."

Why isn't my brand system being applied to new projects in Claude Design?

You have a solid first draft locked in. Next up, you will refine the details using inline comments, direct edits, and Claude's custom adjustment sliders to get your flyer polished and ready for export.

Refine Your Flyer

You have a solid first draft of your flyer with the right content and brand colors in place. A first draft is rarely perfect though.

In this step, you will polish your flyer using Claude Design's refinement tools. You can click directly on elements, type natural language instructions, and use live adjustment sliders to fine-tune spacing, color, and layout until everything looks exactly right.

In this step, get ready to:

Use inline comments to request specific visual changes on individual elements.
Edit text directly and use adjustment sliders to fine-tune your layout.
Complete a final review to confirm your flyer is polished and ready for export.

Use inline comments for specific changes

Inline comments let you point at a specific element and tell Claude exactly what to change. Instead of describing the element in chat, you click on it directly.

Click on the headline text in your flyer design.
Type an inline comment describing what you want changed. For example: "Make this larger and bolder" or "Change this to sentence case."
Click on a section or element that feels out of place, then type a comment like: "Move this below the bullet points."

Claude will apply the change and regenerate that portion of the design within seconds.

For changes that affect multiple elements at once, type your refinement in the chat instead. For example: "Increase the spacing between the bullet points" or "Make the background lighter."
Continue leaving inline comments on any element that needs adjusting. Work through your flyer from top to bottom.

When to use inline comments vs chat

Click on a specific element and leave an inline comment when you want to change just that one thing. Use the chat when you want Claude to adjust something across the entire design, like spacing between all sections or the overall background color.

Use direct edits and adjustment sliders

Some changes are faster to make by hand than by prompting. Claude Design lets you edit text directly and provides custom sliders for live adjustments.

Click directly on any text in your flyer to edit it. Fix any typos, reword your headline, or update dates and names.
Look for the custom adjustment sliders that Claude creates for your project. These appear specific to your design and let you tweak spacing, color intensity, and layout proportions in real time.
Drag the sliders to experiment with different values. You will see changes reflected live without needing to re-prompt.

Apply global changes for consistency

If you find a heading style you like, ask Claude to apply it everywhere at once. Type something like: "Apply this heading style to all section titles" or "Increase white space across the entire flyer." This keeps your design consistent without needing to edit each element individually.

If you need a global change, type it in the chat. For example: "Apply this heading style to all section titles" or "Increase white space across the entire flyer."
Continue adjusting until the layout feels balanced and easy to scan.

Complete your final review

Before exporting, take a moment to review the entire flyer as a whole. You want to catch anything that looks off before sharing it with your team.

Check that all information is correct: headline, bullet points, effective date, and contact person.
Confirm the flyer is easy to read at a glance. The headline should stand out clearly, and the key points should be scannable.
Verify that your brand colors and fonts are applied consistently throughout.
If anything still feels off, ask Claude for one final pass by typing: "Review this flyer and suggest any improvements for readability."

What should a polished flyer look like?

A well-refined flyer has a clear visual hierarchy. The headline catches attention first. Supporting details like dates and bullet points are easy to find without reading the entire page. Your brand colors are present but not overwhelming.

Your flyer is polished and ready to go. Next up, you will export it as both PDF and PNG so you can distribute it to your team.

Export as PDF and PNG

Your flyer is polished and ready to share with your team. The final step is getting it out of Claude Design and into file formats you can distribute.

You will export in two formats: PDF for email and intranet posting, and PNG for embedding in chat tools or presentations. The PNG conversion takes a quick detour through Microsoft PowerPoint.

In this step, get ready to:

Export the flyer as a PDF from Claude Design.
Export the flyer as a PPTX file from Claude Design.
Convert the PPTX to a high-quality PNG image using Microsoft PowerPoint.

Export as PDF

PDF is the standard format for sharing documents over email or posting to your company intranet. It preserves your layout exactly as designed.

In your Claude Design workspace, select the export option for your flyer.
Choose PDF as the export format.
Save the PDF file to your computer.
Open the saved PDF to verify the colors, layout, and text are all preserved correctly.

Why PDF first?

PDF is universally readable across devices without special software. It locks your design in place so recipients see exactly what you created, regardless of what fonts or apps they have installed.

PDF looks different from your design?

Check that you opened the exported file (not a browser preview). Some PDF viewers render colors slightly differently. If the layout is clearly broken, re-export from Claude Design and make sure you selected PDF format specifically.

help me troubleshoot my Claude Design PDF export

Export as PPTX

Claude Design can also export as PPTX (PowerPoint format). You will use this as an intermediate step to create a PNG image.

Return to your Claude Design workspace with the flyer open.
Select the export option again and choose PPTX as the format.
Save the PPTX file to your computer in the same location as your PDF.

Why not export PNG directly?

Claude Design exports to PDF and PPTX, but not directly to PNG. The workaround is simple: export as PPTX, then use PowerPoint to save the slide as a PNG image. This produces a high-quality image file with no extra tools needed.

Convert PPTX to PNG in PowerPoint

PowerPoint can save any slide as an image. Since your flyer is a single slide in the PPTX file, this conversion takes just a few clicks.

Open the exported PPTX file in Microsoft PowerPoint by double-clicking the file.
Click File in the top menu bar.
Click Save As.
Choose a folder on your computer to save the PNG file.
Click the Save as type dropdown menu.
Select PNG Portable Network Graphics Format (.png) from the list.
Click Save.
PowerPoint will ask if you want to export all slides or just the current one. Select Just This One.

What does Just This One mean?

Since your flyer is a single-slide PPTX file, selecting Just This One saves only that slide as a PNG image. The All Slides option would save every slide as a separate PNG file, which is useful for multi-page presentations but unnecessary here.

Open the folder where you saved the PNG to confirm the file exists.
Double-click the PNG file to preview it. You should see your flyer displayed as a high-quality image with all colors and text intact.

Don't see the PNG file?

Make sure you selected PNG Portable Network Graphics Format (.png) in the Save as type dropdown. If you left it on the default .pptx format, PowerPoint saved a copy of the presentation instead of an image.

Also check that you clicked Just This One in the dialog. If you accidentally closed the dialog without selecting an option, the file may not have been saved.

help me convert my PPTX flyer to PNG in PowerPoint

You now have three files saved on your computer: a PDF, a PPTX, and a PNG. The PDF is perfect for emailing to your team or posting on your intranet. The PNG works great for pasting into chat messages, presentations, or digital signage.

Secret mission

Build a Reusable Flyer Template System

You created one flyer. But what about the next time your team needs an announcement, a policy update, or a shout-out for a colleague? In this secret mission, you will build a library of three reusable flyer templates that cover your most common internal communication needs.

Clean Up Your Resources

This project uses your existing Claude Team or Enterprise subscription and local file exports. There are no ongoing costs or running processes to manage.

Resources you used:

Local export files (PDFs, PNGs, PPTXs) saved to your computer.
Brand assets folder on your desktop (logo, color references, fonts, example flyers).

Keep everything running

No action needed. Choose this if you plan to create more flyers or reuse your brand system.

Your brand design system remains in Claude Design and automatically applies to every new project you create. There is no extra cost.
Your local export files (PDFs, PNGs, PPTXs) stay on your computer wherever you saved them.
Your brand assets folder stays on your desktop for future reference.
You can update your brand system at any time by uploading new assets or telling Claude to adjust colors and fonts.

Pause - I'll come back to this later

Nothing is running, so there is nothing to shut down. Your brand system persists in Claude Design at no ongoing cost.

Keep your brand assets folder on your desktop so you can find it when you return.
Your export files and brand system will be exactly as you left them when you come back.

Delete - I don't want to use this again

Remove all local project files from your computer.

Delete your local export files. Open File Explorer, navigate to the folder where you saved your PDFs, PNGs, and PPTXs, select all the flyer files, then press the Delete key.
Delete your brand assets folder. In File Explorer, navigate to your desktop, right-click the brand assets folder, and select Delete.

Nice Work!

You just created a professional internal communication flyer from scratch using nothing but conversation. No design software expertise required, no templates to wrestle with, and a repeatable workflow you can use every time your team needs a new announcement.

Here's what you accomplished:

Configured a company brand system in Claude Design that auto-applies your visual identity to every project.
Created a professional internal communication flyer from a text prompt, then refined it using inline comments, direct edits, and adjustment sliders.
Exported the finished flyer as both PDF and PNG for distribution, using PowerPoint to convert the PPTX export into a high-quality image.
Secret Mission: Built a library of 3 reusable flyer templates covering event announcements, policy updates, and team recognition.

Ready to quiz yourself?