Build a Sales Pitch for NielsenIQ

Create a consultative sales pitch deck for a Singapore FMCG brand using NIQ data.

Introduction

30 Second Summary

The best salespeople do not pitch products. They solve problems. A mid-market business owner losing shelf space to private labels does not want to hear about a data platform. They want to know how to stop the bleeding.

In this project, you will build a complete consultative sales pitch package for NielsenIQ's consumer intelligence products, targeting mid-market FMCG business owners in Singapore.

What You'll Build

A sales pitch package including a Google Slides deck, a SPIN discovery script, and an NIQ product cheat sheet, all tailored for a fictional mid-market Singapore beverage brand.

By the end of this project, you'll have:

A 6-slide consultative pitch deck for "Kopi Sedap," a fictional mid-market Singapore packaged beverage brand losing share to private labels.
A 12-question SPIN discovery script tailored for mid-market FMCG business owners.
A personal knowledge cheat sheet covering NIQ products, Singapore market context, and consultative selling language.
Secret Mission: Build a competitive objection-handling document that anticipates and counters the top 3 reasons a mid-market business owner would say "no" to NIQ.

Are there any prerequisites?

No technical skills required. Basic familiarity with sales conversations is helpful, but this guide includes all necessary context on NIQ products and the Singapore market.

Learn NIQ's Product Suite and the Singapore Market

To sell NielsenIQ's products consultatively, you first need to deeply understand what you are selling and who you are selling to.

In this step, you will research NIQ's three core data products, study the Singapore FMCG market landscape, and build a personal reference document that translates product jargon into language a mid-market business owner would actually respond to.

In this step, get ready to:

Research NIQ's core product suite (RMS, Consumer Panel Services, NIQ Discover).
Review the Singapore FMCG market context and identify key pain points for mid-market brands.
Build a knowledge cheat sheet that connects NIQ products to real business problems in plain language.

Study NIQ's core product offerings for mid-market FMCG brands

NIQ sells data and analytics solutions to consumer goods brands. To position these products in a sales conversation, you need to understand each one at the level where you can explain it without slides or scripts.

Open the NIQ Market Measurement page in your browser by visiting nielseniq.com/global/en/solutions/market-measurement/.
Read how NIQ describes their Retail Measurement Services (RMS) product. Pay attention to the phrases they use and the problems they claim to solve.
Next, visit the NIQ Consumer Panel APAC page at nielseniq.com/global/en/landing-page/campaign-landing-page/niq-consumer-panel-apac/.
Read how NIQ describes Consumer Panel Services (CPS/Homescan). Note the value proposition language they use.
Take notes on three products as you read. For each one, write down what it does and the business question it answers.

What are these three NIQ products?

Here is a summary to anchor your research:

RMS tracks market share, sales, distribution, pricing, and promotion effectiveness across FMCG categories. It answers: "How is my brand performing vs. competitors?"
Consumer Panel Services (CPS/Homescan) provides insights into not just what consumers are purchasing, but why they make these choices, who is purchasing, and the factors that drive their loyalty. It answers: "Who is buying my brand and why?"
NIQ Discover is a cloud-based analytics platform built for speed and on-demand access. It answers: "How do I get answers fast without waiting for reports?"

Review the Singapore FMCG market context

Your fictional clients operate in a specific market. Understanding the pressures they face makes your pitch credible and grounded.

Review and take notes on these five key facts about the Singapore FMCG market:

Singapore's FMCG market is growing at approximately 9.5% CAGR.
Food and Beverage is the largest and fastest-growing category.
9 in 10 Singapore shoppers bought house/private label brands in 2024.
E-commerce marketplace fees consume 25-40% of GMV, creating margin pressure for mid-market brands.
Competition is intensifying from both premium and value segments, squeezing mid-market players.

Based on these facts, write down the top 3 pain points a mid-market brand owner in Singapore would feel day-to-day.

Why does market context matter for sales?

A consultative salesperson never leads with product features. They lead with the client's world. When you can name specific market pressures your prospect faces before they tell you, you immediately earn credibility.

These facts will become the opening of your pitch deck in Step 4.

Build your NIQ knowledge cheat sheet

Now you will consolidate everything into a single reference document you can use throughout this project and in interview preparation.

Create a new Google Doc by typing docs.new into your browser's address bar and pressing Enter.
Click Untitled document at the top left of the page and rename it to NIQ Knowledge Cheat Sheet.
Structure your document with three section headings. Type each heading on its own line and format it as Heading 2 using the toolbar dropdown (it defaults to "Normal text").

Your three section headings should be:

NIQ Product Summary (Section 1).
Singapore Market Context (Section 2).
Translation Guide (Section 3).

Under NIQ Product Summary, list each of the three products with a one-line description and the business question it answers. For example: "RMS: Tracks market share, sales, pricing, and distribution across retailers. Answers: 'How is my brand performing vs. competitors?'"
Under Singapore Market Context, list the 5 key facts/trends you researched in the previous substep.
Under Translation Guide, write how you would describe each NIQ product to a business owner who has never heard of syndicated data. Use plain, outcome-focused language.

What does a good Translation Guide entry look like?

The goal is to swap data jargon for business-owner language. Here are examples:

RMS: "See exactly how your brand performs on shelf vs. competitors, week by week, store by store."
CPS: "Understand whether your loyal buyers are leaving you or if you are failing to attract new ones."
NIQ Discover: "Get the answers you need in days, not the 6 weeks it takes for a retailer report to arrive."

Use Claude as a research assistant

If you want to explore how NIQ positions these products further, try pasting the NIQ product page URLs into Claude and asking it to summarize the key value propositions in business-owner language. This mirrors how you would prepare for a real client meeting.

Google Docs saves automatically as you type. Confirm your document has all three sections filled in before continuing.

✔️ Awesome, I've got everything!

Great. Make sure your cheat sheet has all three sections complete with specific content in each. You will reference this document throughout the rest of the project.

ⓧ I'd like to double check my cheat sheet

Here is what your completed cheat sheet should contain:

Section 1 - NIQ Product Summary: RMS: tracks market share, sales, pricing, and distribution across retailers. Answers "How is my brand performing vs. competitors?" CPS/Homescan: household panel data revealing consumer purchase motivations. Answers "Who is buying my brand and why?" NIQ Discover: cloud-based analytics platform for on-demand insights. Answers "How do I get answers fast without waiting for reports?"
Section 2 - Singapore Market Context: FMCG growing at ~9.5% CAGR. F&B is the largest and fastest-growing category. 9 in 10 Singapore shoppers bought private/house label brands in 2024. E-commerce marketplace fees consuming 25-40% of GMV. Competition intensifying from both premium and value segments.
Section 3 - Translation Guide: RMS: "See exactly how your brand performs on shelf vs. competitors, week by week, store by store." CPS: "Understand whether your loyal buyers are leaving you or if you are failing to attract new ones." NIQ Discover: "Get the answers you need in days, not the 6 weeks it takes for a retailer report to arrive."

Struggling to find the right business-owner language?

Ask yourself: "If I were a business owner with no data background, what would I want this product to do for me?" Focus on outcomes ("see where you are losing") rather than inputs ("syndicated retail measurement data").

Help me write plain-language descriptions of data products for a non-technical business owner.

Your knowledge foundation is set. Next up, you will build a realistic fictional client scenario that brings all of this research to life in a concrete, pitch-ready story.

Create Your Fictional Client Scenario

Your cheat sheet now gives you a solid foundation in NIQ's products and the Singapore market. The next challenge is making all of that knowledge feel real.

A pitch built on generic examples sounds like a textbook. A pitch built around a specific, believable client scenario sounds like someone who understands the buyer's world. In this step, you will create "Kopi Sedap," a fictional mid-market Singapore brand with problems that map directly to NIQ's strengths.

In this step, get ready to:

Define a fictional mid-market Singapore FMCG client with a detailed company profile.
Identify their specific business problems grounded in real market dynamics.
Map those problems directly to NIQ products so every slide in your pitch has a clear purpose.

Define "Kopi Sedap" as your fictional client

A good fictional client needs enough detail that you could talk about them naturally in a conversation. Vague profiles lead to vague pitches.

Switch back to your NIQ Knowledge Cheat Sheet Google Doc.
Scroll to the bottom and add a new heading: Client Application.
Under this heading, create a sub-heading called Client Profile.
Write the following details for your fictional client "Kopi Sedap":

Company: Kopi Sedap. A mid-market Singapore packaged coffee and beverage brand.
Years in market: 15 years.
Distribution: Sells across NTUC FairPrice, Sheng Siong, and Cold Storage.
Annual revenue: Approximately S$8M.
Core products: Ready-to-drink (RTD) kopi in cans and bottles.
Team: Small. A founder/CEO, a marketing manager, and a sales lead who handles retailer relationships.

Why these specific details matter

The small team size matters because it means Kopi Sedap cannot afford a dedicated analytics team. That is exactly the gap NIQ fills for mid-market brands.

The specific retailers (NTUC FairPrice, Sheng Siong, Cold Storage) are Singapore's actual major grocery chains. Naming them makes your pitch sound like you understand the local landscape.

Define Kopi Sedap's problem

A client profile alone is not enough. Your pitch needs a specific, urgent problem that NIQ's data can solve. This problem is grounded in real market dynamics you researched in Step 1.

Under your Client Profile section, add a new sub-heading called The Problem.
Write the core problem statement: Over the past 12 months, Kopi Sedap's market share has declined from 6.2% to 4.8% in the ready-to-drink coffee category.
Write the cause: FairPrice's house brand "Meadows" launched a competing kopi line at 30% lower price points.
List the four knowledge gaps that make this problem hard to solve:

They do not know which retailers or regions they are losing share in.
They do not know whether their loyal customers are switching to Meadows, or if they are failing to attract new buyers.
They do not know which product attributes (sugar-free, premium beans, packaging) would differentiate them.
They are making decisions based on gut feel and quarterly retailer reports that arrive 6 weeks late.

Why this scenario is grounded in reality

This is not a made-up problem. Nine in ten Singapore shoppers bought private/house label brands in 2024. FairPrice's own-brand strategy is actively squeezing mid-market brands across multiple categories.

When you present this scenario in an interview, it demonstrates that you understand the actual competitive pressures NIQ's Singapore clients face.

Finally, add one line summarizing the current decision-making approach: "Currently making decisions on gut feel and 6-week-delayed quarterly retailer reports."

Map Kopi Sedap's problems to NIQ products

This is where your cheat sheet becomes a sales tool. Each knowledge gap maps cleanly to a specific NIQ product. Writing these mappings now means every slide in your pitch deck will connect a real problem to a real solution.

Under The Problem section, add a new sub-heading called NIQ Product Mapping.
Write the first mapping: RMS answers "Where am I losing share and to whom?" It tracks competitive performance across retailers and regions, showing Kopi Sedap exactly which stores Meadows is winning in.
Write the second mapping: CPS/Homescan answers "Are my buyers leaving or am I failing to attract new ones?" Household panel data reveals whether Kopi Sedap has a loyalty problem or an acquisition problem.
Write the third mapping: NIQ Discover answers "How do I get these answers faster than waiting 6 weeks for a retailer report?" The on-demand platform puts insights in their hands within days.

Why this mapping is powerful in an interview

NIQ's job posting specifically asks for a consultative selling approach that identifies client business needs. This mapping shows you can do exactly that. You are not listing features. You are connecting solutions to specific pain points in language a business owner understands.

Review your completed Client Application section. Confirm it has three distinct parts: Client Profile, The Problem (with four knowledge gaps), and NIQ Product Mapping (with three product-to-question connections).

✔️ Awesome, I've got everything!

Great. Make sure you have saved your Google Doc. Your cheat sheet now has four complete sections.

ⓧ I'd like to double check the full section

Here is what your Client Application section should look like. Compare yours against this reference:

Client Application

Client Profile

Company: Kopi Sedap. Mid-market Singapore packaged coffee and beverage brand.
Years in market: 15 years.
Distribution: NTUC FairPrice, Sheng Siong, Cold Storage.
Annual revenue: ~S$8M.
Core products: Ready-to-drink kopi in cans and bottles.
Team: Founder/CEO, marketing manager, sales lead.

The Problem

Market share declined from 6.2% to 4.8% in RTD coffee category over 12 months.
Cause: FairPrice Meadows launched competing kopi at 30% lower price points.
Knowledge gap 1: Don't know which retailers or regions they're losing share in.
Knowledge gap 2: Don't know if loyal customers are switching or failing to attract new buyers.
Knowledge gap 3: Don't know which product attributes would differentiate them.
Knowledge gap 4: Making decisions on gut feel and 6-week-delayed retailer reports.

NIQ Product Mapping

RMS → "Where am I losing share and to whom?" Tracks competitive performance across retailers and regions.
CPS/Homescan → "Are my buyers leaving or am I failing to attract new ones?" Reveals buyer loyalty vs. acquisition failure at household level.
NIQ Discover → "How do I get these answers faster than waiting 6 weeks?" On-demand platform delivers insights in days.

You now have a specific, grounded client scenario with problems that connect directly to NIQ's products. Next up, you will turn this scenario into a structured discovery conversation using the SPIN framework.

Write Your SPIN Discovery Script

Your cheat sheet now connects NIQ products to Kopi Sedap's real problems. But in a first meeting, you would never open with product features.

The best consultative sellers lead with questions that help the prospect discover their own pain. In this step, you will build a structured discovery script using the SPIN framework, tailored specifically for a mid-market Singapore FMCG business owner.

In this step, get ready to:

Learn the SPIN questioning framework and why implication questions matter most.
Write 12 tailored discovery questions for Kopi Sedap's founder.
Create a structured Google Doc with your script, opening language, and note-taking layout.

Understand the SPIN framework

SPIN is a discovery questioning method developed by Neil Rackham from a 12-year study of 35,000 sales calls. It structures your conversation into four stages that gradually move the prospect from describing their situation to articulating why they need a solution.

Review the four SPIN categories:

Situation questions understand their current state. What tools, processes, and data do they have today?
Problem questions surface specific pain points. Where do they feel frustrated, blind, or stuck?
Implication questions expand the consequences of those problems. What happens if this continues?
Need-Payoff questions help the prospect articulate the value of solving the problem. What would change if they had the answer?

Why are implication questions the most powerful?

Implication questions expand the consequence of that pain. They are the most critical phase, and the one most often skipped.

Most salespeople jump straight from problem to solution. But when you ask "What happens to your retail relationships if Meadows keeps growing and you keep losing shelf space?" the prospect feels the urgency themselves. They sell themselves on solving it.

Why SPIN instead of MEDDIC?

MEDDIC is designed for enterprise-level deals exceeding $100K with long procurement cycles. NIQ's mid-market sweet spot sits at $25K-$100K deals with 3-6 month cycles where buyers face complex, multi-stakeholder decisions.

SPIN fits this range because you are speaking directly to a founder who both feels the pain and controls the budget. You do not need a champion or economic buyer map. You need great questions.

Write 12 discovery questions tailored for Kopi Sedap's founder

Each question you write should feel natural in a conversation with a small-team business owner. Avoid jargon. Reference their specific retailers, competitors, and timelines.

Open a blank text document, notepad, or a new section at the bottom of your cheat sheet to draft your questions.
Write 3 Situation questions that uncover Kopi Sedap's current tracking methods, data sources, and team structure.

Use these examples as a starting point, then adapt them in your own voice:

"How are you currently tracking your performance across NTUC, Sheng Siong, and Cold Storage?"
"What data do you receive from retailers today, and how often?"
"Who on your team is responsible for interpreting that data and making decisions from it?"

Write 3 Problem questions that surface where Kopi Sedap feels blind or frustrated.

Examples:

"Where do you feel you are flying blind when making pricing or promotion decisions?"
"What happened when Meadows launched their competing line? How did you first notice the impact?"
"What is your biggest frustration with the data you currently have access to?"

Write 3 Implication questions that expand the consequences of inaction.

These are where you make the prospect feel the urgency. Connect their current gaps to future business consequences:

"If that shelf-space trend continues for another two quarters, what does that mean for your retailer negotiations next year?"
"When your team makes a promotion decision without knowing which stores are underperforming, how does that affect your marketing spend?"
"If the private label trend keeps accelerating, what is the risk to your brand's shelf position over the next 12 months?"

Write 3 Need-Payoff questions that help the prospect articulate what a solution would mean for them.

These questions let the prospect describe the value in their own words:

"If you could see week-by-week share data by retailer within days rather than waiting 6 weeks, how would that change your response speed?"
"What would it mean for your business if you could identify exactly which consumer segments are switching to private labels?"
"If you knew which product attributes (sugar-free, premium beans, packaging) would win back consideration, how would that shape your next product launch?"

Make them yours

These examples are starting points. Rewrite any question that feels unnatural to you. The best discovery questions sound conversational, not scripted. If you would not say it out loud in a coffee meeting, revise it until you would.

Create and structure your discovery script document

Now that you have your 12 questions drafted, you will organize them into a professional document you could reference before or during a real meeting.

In your browser, go to docs.google.com and click the + button (or Blank document) to create a new Google Doc.
Title the document Discovery Script - Mid-Market FMCG Singapore.

At the top of the document, write a brief opening introduction script. This covers how you would open the meeting, set the agenda, and position yourself as an advisor rather than a salesperson.

Your intro script should cover three things:

A warm opening that thanks them for their time and acknowledges how busy small teams are.
An agenda-setting statement that frames the meeting as exploratory. For example: "I would love to understand how your business is tracking right now and see if there are areas where our data might be useful. No pitch, just a conversation."
A positioning line that establishes you as someone who works with brands like theirs, not a generic salesperson. For example: "We work with several mid-market F&B brands in Singapore who face similar challenges with private label competition and retailer data gaps."

Below the introduction, create 4 section headers: Situation, Problem, Implication, and Need-Payoff.
Under each header, paste your 3 questions for that category.
Next to each question, add a "Notes" column or space where you would capture the prospect's answers during a real meeting. You can format this as a two-column table or simply leave blank lines after each question.

Why include a Notes column?

In a real discovery call, you need to capture what the prospect says in their own words. Their exact phrasing becomes the language you use in follow-up emails and proposals. "We are flying blind on shelf performance" is far more powerful to echo back than your own summary.

✔️ Awesome, I've got everything!

Great. Make sure your document is saved with the title and all four SPIN sections are clearly structured.

ⓧ I'd like to double check the full structure

Your completed document should have this structure:

Title: Discovery Script - Mid-Market FMCG Singapore.
Opening Introduction Script: 3-5 sentences covering warm opening, agenda-setting, and advisor positioning.
Situation (3 questions + Notes space): Current tracking methods across NTUC/Sheng Siong/Cold Storage. Retailer data received and frequency. Team structure and decision-making process.
Problem (3 questions + Notes space): Where flying blind on pricing/promotion decisions. How Meadows launch impact was first noticed. Biggest frustration with current data.
Implication (3 questions + Notes space): What continued shelf-space loss means for retailer negotiations. How promotion decisions without store-level data affect marketing spend. Risk to brand if private label trend accelerates.
Need-Payoff (3 questions + Notes space): How week-by-week share data by retailer within days would change response speed. What identifying switching consumer segments would mean for the business. Value of knowing which product attributes to invest in.

You now have a complete discovery script ready for a first meeting. Next up, you will turn your client scenario and product knowledge into a visual pitch deck that tells Kopi Sedap's story.

Build Your 6-Slide Pitch Deck

Your discovery script gives you the questions to ask. Now you need the visual story that shows a prospect why those questions matter and how NIQ answers them.

In this step, you will build a 6-slide Google Slides pitch deck structured as a consultative narrative. Each slide moves the prospect from "here is your problem" to "here is how we solve it together."

In this step, get ready to:

Create a professional pitch deck in Google Slides with a clean template.
Build slides that frame business problems as questions rather than listing product features.
Structure a story arc from market challenge through to a clear call to action.

Create your presentation and build slides 1-2

The first two slides establish credibility and urgency. Your title slide frames this as a partnership proposal, not a sales pitch.

Your second slide visualizes the market threat so the prospect feels the problem before you offer the solution.

Open your browser and go to slides.google.com.
Click Blank presentation to create a new deck.
Apply a clean template by clicking Themes in the toolbar at the top.
Select Simple Light or Streamline from the theme panel on the right.

Why these templates work

Simple Light and Streamline have minimal visual clutter. In a consultative pitch, your words and data should be the focus. Avoid busy templates that distract from the narrative.

Click on the title text area on Slide 1 and type:
Winning Back Share in Singapore RTD Coffee: A Data Partnership Proposal for Kopi Sedap.
In the subtitle text area below the title, type your name and today's date.

Why 'Data Partnership Proposal' instead of 'Sales Pitch'?

The word "partnership" signals collaboration. A mid-market business owner who feels they are being sold to will put up walls.

Framing this as a proposal positions you as an advisor working alongside them, not a vendor pushing a product.

Click the + button in the toolbar (or press Ctrl+M) to add a new slide.
Title this slide The Market Challenge.
Click Insert in the top menu bar.
Select Chart, then choose Bar.
Double-click the chart to edit it. Google Slides will open a linked spreadsheet.
Replace the sample data with two rows: Kopi Sedap showing a decline from 6.2% to 4.8%, and Meadows (FairPrice) showing growth from 0% to 3.1%.
Label the columns as 12 Months Ago and Today.
Close the linked spreadsheet and return to your slide.
Below the chart, add a text box with context: 9 in 10 Singapore shoppers bought house brands in 2024. Private label is no longer a discount play. It is a competitive threat..

Why lead with the problem, not the product?

A consultative selling deck starts where the client is, not where you want them to go. If your first slide after the title is "About NIQ," you have lost them. Show them their own pain first.

The chart makes the decline tangible. The visual contrast between Kopi Sedap falling and Meadows rising tells the story instantly.

Build slides 3 and 4

These two slides form the pivot. Slide 3 frames the prospect's problems as unanswered questions, and Slide 4 shows how NIQ answers each one.

The key is to use business language, not data jargon.

Add a new slide and title it Three Questions You Need Answered.
Add three numbered items as the body content:
1. Where exactly are you losing and to whom?.
2. Are your loyal buyers leaving or are you failing to attract new ones?.
3. What product attributes would win back consideration?.

Why frame problems as questions?

Questions pull the prospect into active thinking. When you state "you are losing market share," they can nod passively.

When you ask "where exactly are you losing and to whom?", they realize they cannot answer. That gap between wanting to know and not knowing is what creates demand for NIQ's data.

Add another new slide and title it How We Answer Them.
Create three sections on this slide, each mapping one question to its NIQ solution:
For question 1, write: Retail Measurement Services (RMS) followed by Real-time competitive benchmarking across all major Singapore retailers. See exactly which stores, regions, and weeks you are losing share..
For question 2, write: Consumer Panel Services (CPS) followed by Buyer loyalty patterns and switching behavior at the household level. Know whether your customers are leaving or you are failing to attract new ones..
For question 3, write: NIQ Discover followed by Answers in your hands within days, not weeks. Continuous on-demand analytics instead of waiting 6 weeks for a retailer report..

Keep product names secondary

Notice the structure: the business outcome leads, the product name follows. A mid-market owner cares about "see which stores I am losing in" more than the phrase "Retail Measurement Services." Always lead with what they get, not what it is called.

Build slides 5 and 6

Slide 5 makes the engagement tangible by showing a timeline. Slide 6 lowers the barrier to action with a no-commitment next step.

Add a new slide and title it What This Looks Like in Practice.
Create a simple timeline with three phases:
Phase 1: Week 1-2: Onboarding and data access.
Phase 2: Week 3-4: First competitive benchmark report.
Phase 3: Month 2 onward: Continuous insights via NIQ Discover with quarterly strategy reviews.
Below the timeline, add a text box with a case study reference: Calbee Moh Seng, a Singapore mid-market snack brand, used NIQ's RMS to identify underperforming retailers and optimized their pricing to arrest share loss..

Why include the Calbee Moh Seng reference?

Mid-market brands worry that NIQ is "only for big brands like Nestle." A real example of a similar-sized Singapore company using the same products neutralizes that objection before it is raised.

Calbee Moh Seng leveraged NIQ's RMS to track sales across key channels, retailers, and markets. This is a real NIQ success story you can reference in interviews to show you have done your research.

Add your final slide and title it Next Steps.
Add a single clear call to action: Let's schedule a 30-minute deep-dive where I walk you through your specific category data. No commitment required..
Optionally add your contact details and a line about what the deep-dive includes (e.g. a preview of their competitive landscape from publicly available NIQ benchmarks).

Why 'no commitment required'?

This mirrors how NIQ actually sells. The goal of a first meeting is never to close. It is to demonstrate enough value that the prospect wants a second meeting.

A low-pressure CTA like "let me show you your data" is far more effective than "sign a contract" for mid-market buyers who are cautious with budgets.

Review your completed deck from Slide 1 through Slide 6. The narrative arc should flow naturally: problem, unanswered questions, how NIQ answers them, what working together looks like, and the easy next step.

Click View in the top menu, then select Grid view to see all 6 slides at once.
Confirm that each slide has a clear title and that the flow tells a story without requiring you to explain it verbally.

Slides looking cluttered?

If any slide has more than 5 lines of text, cut it down. A pitch deck supports your words. It does not replace them. Each slide should make one point that you can elaborate on verbally.

Help me simplify my pitch deck slides so each one makes a single clear point.

Secret mission

Build a Competitive Objection-Handling Document

You have a pitch deck, a discovery script, and a cheat sheet. But what happens when the prospect says no? In this mission, you will anticipate the top 3 reasons a mid-market business owner would reject NIQ and prepare evidence-backed responses using the acknowledge, reframe, evidence structure.

Clean Up Your Resources

This project runs entirely on free tools (Google Docs, Google Slides, and Claude's free tier), so there are no ongoing costs. Decide whether to keep your resources for interview prep, or delete them if you no longer need them.

Resources you used:

Google Doc: NIQ Knowledge Cheat Sheet.
Google Doc: Discovery Script - Mid-Market FMCG Singapore.
Google Doc: Objection Handling - Mid-Market Singapore.
Google Slides: Winning Back Share in Singapore RTD Coffee (6-slide pitch deck).

Keep everything running

No action needed. Choose this if you are still preparing for your NielsenIQ interview or want to refine your pitch materials.

Your Google Docs and Google Slides presentation remain in your Google Drive at no cost.
You can continue editing, practicing your pitch, or adding new objection-handling scenarios at any time.
Your Claude conversation history will remain accessible in your free-tier account.

Pause - I'll come back to this later

Since all resources are free cloud-hosted documents, there is nothing to pause or shut down. Your files stay in Google Drive until you return.

Consider starring your three Google Docs and one Google Slides file in Google Drive so they are easy to find later.
You can also move them into a dedicated folder (e.g. "NIQ Interview Prep") to keep your Drive organized.

Delete - I don't want to use this again

Remove all project files from your Google Drive. This cannot be undone once you empty the trash.

Open Google Drive at drive.google.com.
Locate your three Google Docs: "NIQ Knowledge Cheat Sheet", "Discovery Script - Mid-Market FMCG Singapore", and "Objection Handling - Mid-Market Singapore".
Right-click each document and select Move to trash.
Locate your Google Slides presentation "Winning Back Share in Singapore RTD Coffee" and move it to trash as well.
To permanently delete, click Trash in the left sidebar, then click Empty trash at the top right.
Your Claude conversation history can be deleted by opening claude.ai, hovering over the relevant conversation in the sidebar, clicking the three-dot menu, and selecting Delete.

Nice Work!

You just built a complete consultative selling pitch package for NielsenIQ's consumer intelligence products, targeting mid-market business owners in Singapore.

You've learned how to:

Built a 6-slide consultative pitch deck for a realistic mid-market Singapore FMCG scenario, framing NIQ's data solutions around business problems rather than product features.
Created a 12-question SPIN discovery script tailored for NIQ's target buyer persona, using implication questions to surface the full cost of inaction.
Developed a personal knowledge cheat sheet connecting NIQ's core products (RMS, CPS, NIQ Discover) to Singapore market realities in business-owner language.
(Secret Mission) Built an objection-handling document with evidence-backed responses to the top 3 mid-market buyer concerns.

Ready to quiz yourself?