Reframe Your Portfolio for Google

Reposition your copywriting portfolio for Google's Digital Marketing Apprenticeship.

Introduction

30 Second Summary

You already have the work. You already have the skills. But your portfolio is telling one story when it needs to tell a different one. The difference between "I'm a copywriter" and "I'm a digital marketing strategist" is often just language.

In this project, you will reframe your existing Readymag copywriting portfolio to position yourself for Google's Digital Business Marketing Apprenticeship. No new projects needed. You'll rewrite how you describe yourself and your work using the exact language Google's reviewers are looking for.

What You'll Build

You'll transform your existing portfolio into a digital marketing communications portfolio by reframing your copywriting experience as campaign strategy, audience research, and business development thinking.

By the end of this project, you'll have:

A repositioned hero/intro section that speaks directly to Google's apprenticeship reviewers using digital marketing language.
Reframed experience and project sections that highlight campaign strategy, audience targeting, and multi-platform execution.
A "What I Bring" skills section that maps your abilities directly to the five key areas Google's apprenticeship cares about.
Secret Mission: Add a "Why Google" personal statement section that reinforces your cover letter narrative.

Are there any prerequisites?

You need an existing Readymag copywriting portfolio that is already live. This project focuses on reframing what you already have, not building a portfolio from scratch.

Rewrite Your Hero/Intro Section

Your portfolio's hero section is the first thing Google's apprenticeship reviewers will read. Right now, it tells them you're a copywriter. That's accurate, but it's not strategic.

The Google Digital Business Marketing Apprenticeship values campaign thinking, audience targeting, and multi-platform execution. Your existing work already demonstrates these skills. In this step, you'll rewrite your hero section so it speaks that language from the very first line.

In this step, get ready to:

Replace your headline and bio paragraph with digital marketing strategist framing.
Restructure your skills list to lead with strategy and platforms.
Update your personal framing and education line to signal strategic thinking.

Replace your headline and bio paragraph

Your current bio tells people you write things. Google's reviewers need to see that you strategize campaigns across platforms. Same experience, completely different positioning.

Here's what your current intro says:

I am a copywriter, with over 1.5 year of experience. I write ads, social media posts, websites, emails, product descriptions, and scripts. From small businesses to big brands, across every industry, if it needs words, I write it.

Click on the headline/bio text widget in your hero section.
Select all the existing text.
Replace it with this new bio:

I'm a digital marketing strategist with 1.5+ years of building campaigns across platforms. From 360-degree campaign concepts to brand launches, I develop audience-targeted messaging that drives engagement across social media, web, push notifications, and OOH. I think in funnels, audiences, and business outcomes.

What changed here?

The new version keeps your casual, confident energy. But instead of listing formats you write (ads, emails, scripts), it lists platforms you execute on (social media, web, push notifications, OOH).

"I write it" becomes "I think in funnels, audiences, and business outcomes." This maps directly to Google's apprenticeship responsibility around business development and campaign strategy.

Why reframe instead of rebuild?

Google's listing explicitly says career-switchers and people with experience in other industries may apply. You don't need new projects. You need your existing work described in the language Google already uses in their job description.

Copywriting IS digital marketing communications. You're not faking anything. You're translating.

Update your skills section in the hero

Your skills list currently leads with writing-focused terms. Google's apprenticeship emphasizes digital ad platforms, data analysis, and campaign strategy. Let's restructure the list so the first thing reviewers see is strategy.

Here's your current skills section:

Strategy, Keyword Research, Brand Voice, SEO, Writing - Ad Copy, SEO Blogs, Microcopy, Tools: Canva, Semrush, Notion, Soft Skills: Team/leader-ship, Meme culture, Speed

Click on the skills text widget in your hero section.
Select all the existing text.
Replace it with this restructured version:

Strategy: Campaign Planning, Audience Research, Brand Positioning, Data-Driven Messaging | Platforms: Social Media (Instagram, Twitter/X), Push Notifications, OOH, Web | Tools: Google Workspace, Canva, Semrush, Notion | Skills: Cross-platform Campaign Execution, Client Communication, Market Research, Content Strategy

What are the key changes?

Strategy leads. Campaign Planning and Audience Research come before anything else.
"Platforms" replaces individual writing formats. This signals multi-channel thinking.
Google Workspace is added to Tools. The apprenticeship specifically mentions it as a preferred proficiency.
"Meme culture" becomes "Market Research." Same instinct (understanding what resonates), professional framing.

Click the Eye icon to preview your portfolio.
Confirm your skills section displays cleanly on one or two lines without awkward breaks.

Skills text overflowing the widget?

If the text wraps awkwardly, try reducing the font size by 1-2px or widening the text widget. Use Cmd + Arrow keys to resize by 1px at a time.

Help me fix my skills widget layout in Readymag

Update your mom quote and personal framing

Your current mom quote is fun and personal. It signals "writer" though. Let's keep the personality but shift what it signals about your identity.

Your current quote reads:

I still don't know what she does, either she's staring at a blank screen or she won't stop writing

Click on the quote text widget.
You have two options. Either replace the quote entirely, or keep it and add a second line below it that reframes you.

✔️ I'll replace the quote entirely

Replace the mom quote with something that signals strategic thinking while keeping the personality. For example:

She's either analyzing why an ad worked or building the next campaign that will

This keeps the mom-voice format but shifts the identity from "writer staring at a screen" to "strategist analyzing campaigns."

ⓧ I'll keep the quote and add a reframing line

Keep your existing mom quote as-is.
Add a new text widget directly below it with a personal positioning line like:

I turn brand problems into multi-platform campaign solutions.

This lets you keep the charm of the original while adding a clear strategic positioning statement right after it.

Now find your Education line that currently says "B.Com Graduate."
Click on the education text widget.
Update it to include your degree and a forward-looking intent:

B.Com Graduate | Currently pursuing: Google Digital Marketing

Why add the certification intent?

You don't need to have the certification yet. Stating intent signals self-development orientation, which is one of Google's explicitly preferred traits for this apprenticeship.

If you already hold any certifications (Google Ads, Google Analytics, HubSpot), add those here too.

Click the Eye icon to preview your full hero section.
Read through the entire intro from top to bottom. It should now read as "digital marketing strategist" rather than "copywriter" at every touchpoint.

Something feel off about the tone?

If the new text feels too corporate or stiff compared to the rest of your portfolio, soften the phrasing while keeping the strategic keywords. The goal is your voice plus marketing language, not a LinkedIn template.

Help me balance professional marketing language with my casual portfolio tone

Your hero section now tells a completely different story. Next up, you'll apply the same reframing to your experience descriptions so IREED and KollegeApply sound like campaign strategy roles.

Reframe Your Experience Section

Your hero section now positions you as a digital marketing strategist. The next challenge is making your work experience tell the same story.

Your IREED and KollegeApply descriptions still use "writer" framing. In this step, you'll rewrite them to highlight campaign thinking, audience strategy, and business outcomes that map directly to what Google's apprenticeship values.

In this step, get ready to:

Update your IREED (2024) description to highlight multi-format content production and digital ecosystems.
Reframe your KollegeApply (2025) description around audience understanding and conversion-focused thinking.
Rewrite your 2026 conclusion to signal platforms, data, and forward momentum.

Update your IREED (2024) description

Your IREED description currently frames your work as writing. The same experience, when described differently, shows you producing content across platforms and understanding how digital ecosystems drive engagement.

In your Readymag editor, scroll to the Experience section.
Click on the IREED (2024) text widget.
Find this text:

Where it all began. Podcasts, press releases, course copy, if it needed words, I wrote it. Messy, fast, real. And honestly, the best training I could have asked for.

Select all of this text and replace it with the following:

Where it all began. Podcasts, press releases, course campaigns. I learned to produce content at speed across multiple formats and platforms. This taught me how digital content ecosystems work together to drive audience engagement.

What changed and why?

"Podcasts, press releases, course copy" becomes "Podcasts, press releases, course campaigns." The word "campaigns" instantly signals marketing thinking.

The outcome shifts from "I wrote it" to "I learned how content ecosystems drive engagement." This maps to Google's apprenticeship responsibility about developing knowledge on digital ad platforms and online campaigns.

Update your KollegeApply (2025) description

Your KollegeApply description talks about making boring briefs interesting. The same experience can signal something more powerful: translating complex offerings into messaging that converts, with data-informed audience targeting.

Click on the KollegeApply (2025) text widget.
Find this text:

Where I learned that even the most boring brief can become a story worth reading. Wrote for engineers, thought like a strategist, and figured out that clarity is its own kind of creativity.

Select all of this text and replace it with the following:

Where I learned to translate complex technical offerings into clear messaging that converts. Writing for engineers meant understanding a niche audience deeply, then crafting content strategies that turned features into benefits. Data-informed, audience-first thinking became second nature.

Why does this version work better for Google?

This version highlights three things Google's apprenticeship cares about. Audience understanding ("understanding a niche audience deeply"). Conversion-focused thinking ("messaging that converts"). Data-informed decisions ("Data-informed, audience-first thinking").

These directly map to the apprenticeship's responsibilities around analyzing data, deriving insights, and identifying opportunities for clients.

Rewrite your 2026 conclusion text

Your conclusion is where you signal where you're headed. Right now it says "I don't just want to write." That frames your entire trajectory as a writer who wants more. You need it to frame you as a marketer who's ready for the next level.

Scroll down to your 2026 conclusion text widget.
Find this text:

Two years of turning complex ideas into clear narratives, building brand voices from scratch, and writing copy that actually had to work led me to one conclusion. I don't just want to write. I want to make ideas come alive. And I'm just getting started.

Select all of this text and replace it with the following:

Two years of building campaigns, understanding audiences, and creating messaging that drives real business outcomes led me to one conclusion. I don't just want to write. I want to shape how brands connect with people across digital platforms. I want to work at the intersection of data, creativity, and technology. And I'm ready for what's next.

What signals does this conclusion send?

"Building campaigns" and "business outcomes" replace "turning ideas into narratives." This positions your past as marketing work, not writing work.

"The intersection of data, creativity, and technology" is practically the apprenticeship's job description in one sentence. It signals you already think the way Google wants apprentices to think.

Click the Eye icon to preview your full portfolio.
Scroll through the Experience section and read each description.
Confirm that all three text blocks (IREED, KollegeApply, and 2026 conclusion) now use marketing language instead of writer language.

Text not updating in preview?

Make sure you clicked outside the text widget after pasting to confirm the edit. If the old text still shows, click back into the widget, select all with Cmd+A, and paste the replacement text again.

Help me check my experience section reframing is working

✔️ Awesome, I've got everything!

Great. Make sure you've clicked outside each text widget so your edits are saved in the editor.

ⓧ I'd like to double check the full text

Here are all three replacement texts together for reference.

IREED (2024):

Where it all began. Podcasts, press releases, course campaigns. I learned to produce content at speed across multiple formats and platforms. This taught me how digital content ecosystems work together to drive audience engagement.

KollegeApply (2025):

Where I learned to translate complex technical offerings into clear messaging that converts. Writing for engineers meant understanding a niche audience deeply, then crafting content strategies that turned features into benefits. Data-informed, audience-first thinking became second nature.

2026 Conclusion:

Two years of building campaigns, understanding audiences, and creating messaging that drives real business outcomes led me to one conclusion. I don't just want to write. I want to shape how brands connect with people across digital platforms. I want to work at the intersection of data, creativity, and technology. And I'm ready for what's next.

Your experience section now reads like a digital marketer's career progression. Next up, you'll reframe your actual project presentations to reinforce this same positioning.

Reframe Your Project Presentations

Your intro and experience sections now speak the language of digital marketing strategy. The next step is making sure your actual project work tells the same story.

Your projects already demonstrate campaign thinking, audience targeting, and multi-platform execution. The problem is that they're not labeled that way. A reviewer scanning quickly might see "copywriter projects" instead of "campaign case studies." A few targeted label and framing changes fix that instantly.

In this step, get ready to:

Add digital campaign tags to your Zepto x Maggi project.
Reframe your Liminal branding project as a brand launch strategy.
Update corporate work sections with platform labels and business context.

Add digital campaign tags to your Zepto x Maggi project

Your Zepto x Maggi project is already your strongest piece for the Google apprenticeship. It shows 360-degree campaign thinking, Gen Z targeting, multi-platform execution, and hashtag research. It just needs clearer labeling so reviewers register all of that at a glance.

In your Readymag editor, scroll to the Zepto x Maggi project section.
Click on the text widget that currently says Project Type: Self Initiated.
Replace the text with the following:

Project Type: Self-Initiated Digital Campaign

Now add a new text widget near the project title to serve as a tag strip. Press W to open the widget bar, then select Text.
Position the new widget just below or beside your project title.
Paste the following text into the new widget:

Multi-Platform Digital Campaign | Audience: Gen Z | Channels: Social, Push, OOH

Style the tag widget in a smaller font size than your title, using your existing colour palette.
Keep all the existing campaign content (the brief, the social posts, the scripts) exactly as-is. This work already speaks for itself.

Why just add tags instead of rewriting?

The Zepto x Maggi campaign already demonstrates everything Google's apprenticeship values: audience targeting, multi-channel execution, and data-informed creative decisions.

Adding explicit labels ensures a busy reviewer catches the strategic scope even on a quick scroll. The work doesn't need rewriting. It just needs signposting.

Click the Eye icon to preview. You should see the updated project type label and your new tag strip clearly visible near the Zepto x Maggi title.

Tag widget overlapping other content?

Press S to enable Snap alignment and drag the widget until it snaps into a clean position. Press X to show widget sizes if you need to check spacing.

If the widget landed in the wrong block section, press B for Blocks mode. This lets you see how sections are divided by spacers, so you can move the tag widget into the correct block.

Help me position my tag widget correctly in Readymag

Reframe the Liminal branding project header

Your Liminal project already includes market research, social media strategy, web content, and a full brand platform. The current title undersells all of that digital marketing thinking.

Scroll to the Liminal project section in your editor.
Click on the title text widget that currently says BRANDING for a Skincare Brand.
Replace it with one of these options:

BRAND LAUNCH STRATEGY: Digital-First Skincare Brand

Or if you prefer to keep "branding" in the title:

BRANDING + DIGITAL STRATEGY for a Skincare Brand

Now add a one-line intro below the title. Press W to open the widget bar and add a new Text widget.
Position it directly below the project title.
Paste the following text:

A full brand-to-digital pipeline: from market research and consumer insights to social content strategy, web content, and product positioning.

What does this intro line communicate?

This single sentence tells a reviewer you understand the entire marketing funnel. It maps research to strategy to execution, which is exactly how Google's apprenticeship describes their workflow.

The phrase "brand-to-digital pipeline" signals systems thinking, not just isolated deliverables.

Style the intro line in a slightly smaller font than the title, matching your existing body text style.
Click the Eye icon to preview. You should see the new title and intro line framing the Liminal project as a strategic brand launch, not just a branding exercise.

Intro line not appearing below the title?

Make sure your new text widget is positioned within the same block as the Liminal title. Press B for Blocks mode to check that both widgets live in the same spacer-bounded section.

If the widget is in the right place but hidden behind the title, select it and use Cmd + Arrow keys to nudge it down by 1px at a time until it sits cleanly below.

Help me position my intro text below the project title

Update your corporate work sections with digital marketing framing

Your work from IREED and KollegeApply already demonstrates real marketing skills. Each piece just needs three additions to make the strategic thinking visible to a reviewer who doesn't have time to read deeply.

Scroll to your corporate work section (the pieces from IREED and KollegeApply).
For each project piece, click on its text widget to edit it.
Add these three elements to every corporate piece:

A platform/channel label stating where the content lived (Blog, Social, Web, Email, Newsletter, etc.).
A one-line business context stating the goal (Drive sign-ups, Increase engagement, Educate audience, Generate leads).
A marketing thinking note explaining why you wrote it this way for this audience at this stage of the funnel.

What does marketing funnel context look like?

Instead of "I wrote a blog post for KollegeApply," you want something like: "Platform: Blog | Goal: Drive organic sign-ups from engineering students | Thinking: Translated complex course features into career-outcome benefits, targeting decision-stage readers comparing options."

The shift is from describing what you made to explaining why it existed and who it moved. That's the difference between a writing portfolio and a marketing portfolio.

Repeat for each corporate piece in your portfolio. You can add the label, goal, and thinking as a single small text widget above or below each piece.
Press S for Snap to keep your labels aligned consistently across all pieces.
Click the Eye icon to preview. Each corporate piece should now clearly communicate its channel, business goal, and strategic thinking at a glance.

Keep it scannable

Reviewers skim portfolios quickly. Your labels and context lines should be readable in under 5 seconds per piece. If you find yourself writing more than two lines of context, trim it down to the essentials.

Not sure what to write for a specific piece?

Ask yourself three questions: What platform was this for? What business result was it trying to create? What did I know about the audience that shaped how I wrote it?

If you can answer those three questions in one sentence each, you have your label, goal, and thinking note.

Help me write marketing context for my corporate portfolio pieces

All three project sections now speak the language of digital marketing strategy. Next up, you'll add a dedicated skills section that maps your abilities directly to the five areas Google's apprenticeship cares about most.

Add a 'What I Bring' Skills Section

Your projects now speak the language of digital marketing campaigns, audience strategy, and business outcomes. The next step is to make your skills unmissable at a glance.

Google's apprenticeship listing names five key responsibility areas. In this step, you'll add a dedicated "What I Bring" section that maps your existing abilities directly to those five areas, giving reviewers a scannable proof sheet before they even open your case studies.

In this step, get ready to:

Create a new section below your projects in Readymag.
Add 5 skill items that map directly to Google's apprenticeship responsibilities.
Style and align the section to match your portfolio's aesthetic.

Create a new section after your projects

Your portfolio currently ends after the project case studies. You need a dedicated strip that summarises your skills in one scannable block, so reviewers don't have to dig through each project to understand what you offer.

In your Readymag editor, scroll below your last project section.
Press B to enter Blocks mode.
Click into a Spacer below your last project block to create a new section area.
Press W (or click the Plus button) to open the widget bar.
Add a Text widget for your section heading.
Type What I Bring into the text widget.
Style it bold and match the font size and weight of your existing section headings.

Why a separate skills section?

Recruiters reviewing apprenticeship applications scan portfolios quickly. A dedicated skills strip gives them a clear "here's what I offer" summary without requiring them to read every case study.

By mapping your skills to the five areas Google lists in the apprenticeship description, you're making the reviewer's job easier. You're doing the matching for them.

Add 5 skill items mapped to Google's apprenticeship responsibilities

Each skill item pairs a bold title with a one-line proof. The five titles map directly to the apprenticeship's key responsibility areas: digital campaigns, audience understanding, business development, data analysis, and AI in advertising.

Below your "What I Bring" heading, add 5 new Text widgets by pressing W for each one.
Arrange them in a vertical stack or a 2-3 column grid layout (whichever fits your existing design).

For each widget, type the bold title first, then add the proof text below it in regular weight. Here are the five items:

Skill 1 title: Multi-Platform Campaign Strategy. Proof text: "I've built 360-degree campaigns spanning social, push, OOH, and web. I think in ecosystems, not isolated posts."
Skill 2 title: Audience Research & Targeting. Proof text: "From Gen Z mood-based targeting (Zepto x Maggi) to niche skincare consumers, I start with who I'm talking to before deciding what to say."
Skill 3 title: Business Development Thinking. Proof text: "Every campaign I build starts with a business question: How does this drive orders? Attract leads? Build retention?"
Skill 4 title: Data & Insights. Proof text: "I use hashtag research, consumer reports, and platform analytics to inform creative decisions. Strategy first, then execution."
Skill 5 title: AI & Emerging Ad Tech. Proof text: "I actively explore how AI tools enhance campaign ideation, copywriting efficiency, and audience targeting."

Select each title line and apply Bold formatting from the text toolbar.
Keep the proof text in regular weight so it contrasts with the bold title.

How do these map to Google's apprenticeship?

Each skill item directly mirrors one of the five responsibilities listed in the Google Digital Business Marketing Apprenticeship description.

"Multi-Platform Campaign Strategy" maps to: Develop knowledge on digital ad platforms, online campaigns and troubleshooting for ad accounts.
"Audience Research & Targeting" maps to: Learn to analyze data and derive insights to identify opportunities for clients and agencies.
"Business Development Thinking" maps to: Learn business development by addressing leads from new and existing clients.
"Data & Insights" maps to: Develop knowledge of existing and emerging advertising products.
"AI & Emerging Ad Tech" maps to: Develop knowledge on applying AI based solutions for digital advertising and to enhance productivity.

Running out of space below your projects?

If your page feels too short to fit a new section, make sure you're in Blocks mode (press B). Blocks mode divides your page into independent sections separated by Spacers. Click below the last Spacer and you'll have room to add new widgets without affecting anything above.

Help me add a new section in Readymag Blocks mode

Style to match your portfolio's existing aesthetic

Your "What I Bring" section should feel like it has always been part of your portfolio. It should use the same colour palette, typography, and spacing rhythm as your existing sections.

Apply your existing warm peach/coral colour scheme to the section background or text accents.
Match the bold typography style you already use for other section headings.
Press S to enable Snap and press X to show Sizes, then align all five skill widgets evenly.
Use Cmd + Arrow keys for 1px adjustments and Cmd + Shift + Arrow keys for 10px adjustments to fine-tune positioning.

Now check that the section looks good on smaller screens.

Press 2 to switch to tablet view.
Press 3 to switch to mobile view.
If your skill widgets overlap on mobile, select all five, open Arrange in the settings panel, and click Fit desktop to mobile to auto-stack them.
Press 1 to return to desktop view.
Click the Eye icon to preview the live page.

You should see your "What I Bring" section sitting below your projects with five clearly labelled skill items. Each item has a bold title and a one-line proof sentence beneath it.

Keep it scannable

A reviewer should be able to read all five bold titles in under five seconds without needing to read the proof lines. If your titles are too long or hard to distinguish, tighten them up. The proof lines are there for anyone who wants more detail.

Widgets not snapping into alignment?

Make sure Snap is actually enabled (press S). You should see alignment guides appear in pink/red when you drag widgets near each other. If widgets still look uneven, select all of them and use the alignment options in the Arrange panel to distribute them evenly.

Help me align widgets evenly in Readymag

Your portfolio now has a dedicated skills section that speaks Google's language. Next up, you'll do a final language sweep to make sure every word across your entire site reinforces the digital marketing strategist positioning.

Final Polish and Language Sweep

Your portfolio now has the right structure. A repositioned hero, reframed experience, digital campaign labels on every project, and a skills section that maps to Google's apprenticeship areas.

But there is still old language hiding in between sections. Words like "copywriter" and "I write" quietly undermine the new positioning you have built. In this step, you will sweep through the entire site and replace every trace of the old framing with digital marketing language.

In this step, get ready to:

Replace all remaining "copywriter" and "I write" language throughout your portfolio.
Update transition text between sections to signal strategic thinking.
Check tablet and mobile views, then republish your live portfolio.

Do a full word-replacement sweep

Even though you have rewritten major sections, some older text widgets may still contain language that positions you as a writer instead of a strategist. A single "copywriter" label buried in a corner can contradict everything else.

Click the Eye icon in the Readymag editor to preview your entire site.
Scroll through every section slowly, scanning for the words listed below.
When you find one, close the preview, double-click the text widget containing the word, and replace it.

Here is your replacement reference:

Replace copywriter with digital marketing strategist or campaign strategist.
Replace content writer (your KollegeApply label) with digital content strategist.
Replace connwrite (your IREED label) with content & campaigns.
Replace I write or I wrote with I develop, I built, or I crafted.
Replace words (as in "if it needs words") with messaging or campaign content.

What counts as a self-description section?

Only replace these words in text that describes YOU and your role. Do not change the actual project content inside your case studies. For example, the Zepto x Maggi campaign copy itself should stay exactly as-is.

Your targets are: labels under job roles, intro paragraphs, bio lines, section headers, and any "about me" text scattered across the portfolio.

After replacing all instances, click the Eye icon again to preview.
Read through the full site one more time to confirm no old framing remains in your self-description sections.

Missed a word somewhere?

Readymag does not have a built-in find-and-replace tool. You need to visually scan each section. Focus on text widgets near your name, your job titles, and your role descriptions. Those are the most common hiding spots.

If you accidentally break a widget's formatting while editing, press Cmd+Z to undo immediately.

Help me find old "copywriter" language I might have missed in my Readymag portfolio

Update the transition text between sections

Your portfolio has short transition lines between major sections that guide the reader's eye. One of these still uses language that signals "maker" instead of "marketer."

Scroll to the transition text that currently reads: "Here's what I made when no one asked me to. ✍️"
Double-click the text widget to enter edit mode.
Replace it with one of these options:

Option A: Here's what I built when no one asked me to. ✍️ ("built" signals strategic work more than "made").
Option B: Self-initiated campaigns that prove I think like a marketer, not just a writer. ✍️ (bolder, directly positions you).

Why does one word matter here?

"Made" is passive and craft-oriented. "Built" implies architecture and systems thinking. Google's apprenticeship is looking for people who build campaigns, not just people who make content. A single word choice signals which category you belong in.

Check the other transition line: "Let's start with what I made, after learning from everything that came before."
This one can stay as-is if you prefer, or swap "made" for "built" here too for consistency.

Check mobile view and publish

Your portfolio will be viewed on phones and tablets, especially if a Google reviewer opens your link from a mobile device. The new "What I Bring" section needs to stack properly on smaller screens.

Press 2 on your keyboard to switch to mobile layout view.
Scroll through the entire page and check that all text widgets are readable and not overlapping.
Pay special attention to your "What I Bring" section. If the five skill items overlap or extend past the screen edge, select the overlapping widgets, open Arrange in the right panel, and click Fit desktop to mobile.
Press 3 to switch to tablet layout view and repeat the same check.
Press 1 to return to desktop layout view.

Use Fit desktop to mobile

Select multiple widgets by holding Shift and clicking each one. The Fit desktop to mobile option only appears in Arrange when you have multiple widgets selected. This auto-stacks them vertically so they do not overlap on smaller screens.

Once everything looks clean on all device views, click Publish in the top right corner of the editor.
Open your live portfolio URL in a new browser tab to verify the changes are live.
Scroll through the live site on your phone as well to confirm the mobile experience matches what you saw in the editor.

Changes not showing on the live site?

Make sure you clicked Publish (not just the preview Eye icon). Publishing pushes your edits to the live URL. If you only previewed, the public site still shows the old version.

If the site looks different from your editor, try a hard refresh in your browser: Cmd+Shift+R (macOS) or Ctrl+Shift+R (Windows).

My Readymag changes aren't showing on the published site

Secret mission

Add a "Why Google" Personal Statement

Your portfolio tells a story about what you've done. But Google's apprenticeship also asks: why them? Add a personal statement section that creates a direct bridge between your portfolio and your cover letter, proving you think like a marketer across every touchpoint.

Clean Up Your Resources

Decide whether to keep your repositioned portfolio live, take it offline while you refine it further, or revert your changes. This project used your existing Readymag account with no additional costs, so there are no ongoing charges to worry about.

Resources you used:

Readymag portfolio (modified existing content: hero/intro, experience section, project sections, transition text).
New "What I Bring" skills section added to Readymag portfolio.
New "Why Google" personal statement section added to Readymag portfolio.

Keep everything running

No action needed. Choose this if you're ready to submit your portfolio with your apprenticeship application or want to keep refining it while it's live.

Your portfolio stays published at its current live URL.
All new sections ("What I Bring" and "Why Google") remain visible to anyone with the link.
Your Readymag account continues on its current plan with no additional charges from this project.

Pause - I'll come back to this later

Unpublish your portfolio to keep working on it privately without anyone seeing the in-progress version.

Open your project in the Readymag editor.
Click the project settings (gear icon) and toggle off the publish/visibility setting to take the site offline.
Your edits are saved in Readymag. You can republish anytime by toggling the setting back on.

Delete - I don't want to use this again

Remove the new sections and revert your portfolio to its previous state. Since Readymag does not have an undo-all feature, you will need to manually delete or edit back each section.

Open your portfolio in the Readymag editor.
Navigate to the "Why Google" personal statement section. Select all widgets in that section and delete them.
Navigate to the "What I Bring" skills section. Select all five skill widgets and the heading widget, then delete them.
For the hero/intro, experience, project, and transition sections: replace the updated text with your original copy. If you saved your original text in Google Docs before editing, paste it back in now.
Republish the site to push the reverted version live.

Keep a backup before reverting

Before deleting anything, consider duplicating your Readymag project first. In your Readymag dashboard, hover over the project thumbnail and use the duplicate option. That way you have the repositioned version saved if you change your mind later.

That's a Wrap!

Nice work. Your portfolio now tells a completely different story, without a single new project added. The same work you already had now speaks the language of digital marketing strategy, campaign thinking, and business outcomes.

You've learned how to:

Repositioned your entire portfolio from "copywriter" framing to "digital marketing strategist" positioning by rewriting your hero, experience section, and transition text to speak in campaigns, platforms, and business outcomes.
Reframed existing projects with digital marketing terminology like audience research, multi-platform execution, and funnel thinking. Your Zepto x Maggi and Liminal projects now clearly demonstrate 360-degree campaign strategy.
Built a "What I Bring" skills section that maps directly to Google's 5 apprenticeship areas: campaign strategy, audience targeting, business development, data and insights, and AI.
Created a "Why Google" personal statement that reinforces your cover letter narrative and gives your portfolio a natural ending that mirrors the apprenticeship's own language.

Your Zepto x Maggi campaign alone proves you can think in 360-degree digital campaigns targeting specific audiences across multiple platforms. That is literally what Google's apprenticeship teaches. You are not faking a fit. You are finally saying it clearly.

Ready to quiz yourself?